Have you ever laughed at a funny ad but then wondered just what the advertiser was trying to accomplish? Me, too! Which was really a problem, especially for someone who's been teaching advertising for years at a major university.

Humor in the Advertising Business: Theory, Practice, and Wit is a research-based but reader-friendly book about my search for the answer to questions like the one above. Illustrated with dozens of the world’s funniest award-winning ads, the book is a thorough explanation of what advertising humor is, how it works and why advertisers use it.

Thanks for stopping by. And if you decide you want to learn more about the secrets behind advertising's "silly sell," the nice folks at Rowman & Littlefield will be glad to fill an order for you.